Link: https://blogs.ubc.ca/simonchow/2011/10/24/location-location-location/#content

I cannot agree more that Location (distribution) is an extremely important factor in the overall marketing mix.
Especially when considering the lunch options in UBC, I think it is the best evidence to support this argument. I do not know how to describe the food in UBC in a nice way; however, it does not change the fact that I still need to pay ridicule prices for them. However because of the good location of those businesses (while other elements of the marketing mix are so weak), they can still be profitable. Choosing a right location is the answer!