For my last blog entry, I would like to talk about the iPhone. Recently, Samsung has beaten Apple and took the lead in the smart-phone market because Samsung has successfully launched the Samsung galaxy S2. On the other hand, Apple’s iPhone 4S is not doing as well. I think the reason iPhone lost the lead in the smart phone market is because many iPhone lovers were expecting iPhone 5. Personally, I own an iPhone 4 which I think offers not much difference compared to the iPhone 4S, and according to rumors, the iPhone 5 will be launched in next March. I am confused about the marketing strategy that Apple is using. What is the reason that Apple updates its iPhone so frequently? On average, an iPhone costs 600 dollars, and if you want to get an iPhone by signing contract, the contract would be 3 years with at least 50 dollars monthly plan. How many people can afford to change to phone just to follow up apple’s updates? Yes, there are crazy Apple fans that are willing to spend that much money, but I still think Apple should focus on innovating new product rather than just taking advantage of its brand name (reputation) because if it will run out eventually without providing superior value consistently. In addition, I think Samsung is doing a good job with its new phone. I have tried it, user experience is definitely better than the current iPhone, and many of my other friends are considering changing their phone to Samsung. Good word of mouth is such a powerful marketing weapon.