Link:http://www.drewsmarketingminute.com/2011/11/how-did-your-black-friday-behavior-compare.html

“Black Friday” is a typical example of sales promotion, which gives an incentive to customer to purchase the product- a push strategy. According to this blog entry, it attracted more male customers than female customers which is a surprise me. I think this indicates that retailers can launch more such sale promotions that specifically target males. It is worth to mention that the study proves 69 percent of customers think internet is believable which proves that Internet is the most important marketing medium not only because people are always online, but also internet is more believable. Personally, I believe it is because it is easy to find information online and not only from sellers but also from pervious users which increases the accuracy of the information.