I was glancing through Mashable Business for some news. Soon I was attracted by one post that has comparably much more response than others. Usually when I visit Yahoo, the banner Ad is the most thing that annoys me when I’m first in the page. The banner Ad is often made by Flash and when I’m not careful enough to avoid clicking on the Ad (some of them are moving on the web page), it will directly take me to another page. And most of the time, the cross button that close to the Ad is extremely difficult to find and position to click. This certainly prevents me from going on Yahoo anymore.
In this article, the ad, “created by Crispin Porter + Bogusky, feature Schroeder, the Peanuts character, at his piano.” This ad is posted on The New York Times homepage, which is kind of awkward. A headline asks “Help Schroeder with his big performance.” You will need to use the keyboard of your computer to play the music (any key would work, but have to follow the tempo of the music). There is a metre on the side to tells you whether you are playing too fast or too slow.
This approach allows the viewers interact with the website positively, and with the high involvement, viewers will tend to think that the website is interesting. And in this ad the piano music are “played” by viewers, viewers will gain satisfaction from visiting the website as well. Marketers can use this strategy to integrate with their ad without just “telling” but encourage viewers to participate.