How much will social network grow in the coming days?

I read an article about worldwide social network ad revenues on eMarketer. The growth of social network has been growing strongly and rapidly even since we noticed around 5 years ago. Along with the technology change, social networking affected many fields including marketing, IT, public relations etc. When most of us rely part of our life on smartphone, social network became a large part of it. People use their smartphone to login Facebook, Google+, Twitter when they have spare time. The whole world is more “integrated” now, tied up by connection of social network between people instantly and frequently. This huge market is now the “new land” for marketers and advertisers to fight in the coming days.

“eMarketer estimate that social network is set to grow nearly 50% in 2012, and advertisers will spend $7.72 billion on social network , this year’s growth will be even faster than in 2011. By 2014, eMarketer expects nearly $12 billion will go to social network advertising worldwide.”

Social network will tend to grow with the more hightech device produced, and more people will join this market because of the expending age range and simplified programming. In this growing market, Facebook, who is preparing for its IPO and estimated to be the most valuable company in the world is highly rely on social network for its advertisement, which occupied over 80% of its revenue. And of course Facebook has the largest share of the social network ad revenue in US which expected to be 71% this year. However, other social media will rise even more and seem to gain some of Facebook’s share in the coming years.

Although the growth of social network seems to slow down from the statistic, I believe there are still a lot of virtue in this field that needs to be discover or when the technology improve even more, social media will be better integrate with the technology in the future.