I have found an interesting article on “eMarketer” that fairly related to myself about marketing. Since iPhone has became part of my life (I believe to most of the people too in nowadays), I never notice that smartphone is replacing my TV and computer. I’m not a big fans of Super Bowl; however, I watch the NBA AllStar game last night. When I was watching the game, I’m holding my iPhone as well. I checked on statistic of the players using the NBA application, wrote Twitter about the game or looked on Facebook when it’s commercial time. Especially for basketball game, breaks tend to be long and frequent when the score is tight. When there was time out, all of my friends including me are using their smart phones! As I can see, the marketing focus has switched from TV commercial during game time onto smart phone, because nobody is watching TV!
“Google reported that 25% of searches done about this year’s Super Bowl ads the day before the game were performed on mobile devices. During the game, 41% of such searches were made via mobile.”
And according to a survey, “62% of millennials used their smartphone to text, while 57% trawled Facebook from their smartphones (exactly my scenes) as they watch the game. Visiting Twitter was the third most popular smartphone activity, at 22%.”
It tells us, as marketer, even in the big games. Audiences’ attend will switch to a better options when they lose focus on one media. And since the media are so rich on different devices, marketers should properly adjust their focus on more efficient media combination. Further more, people might watch games or tv programs on their tablets and when these devices have developed more functional in the future, the commercial market will certainly move its weight to social network.