https://www.youtube.com/watch?v=R55e-uHQna0&feature=related

In marketing class, our prof shows a really cool video about Star Wars and Volkswagen. This new ad for Volkswagen entitled “The Force” features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars music to create an emotional commercial.

A recently quick check of Colin zhang’s blog remind me the parody commercial of the ‘The Force’ video about Toyata’s unintended acceleration problem I have seen before.

https://blogs.ubc.ca/colinzhang/

Some media claimed that majority of unintended acceleration cases were caused by user error especially a few were caused by floor mats.

However, newspaper also indicated that they had about 18 recalls in 14 months. double of all other car companies out there last year. and that includes Roles Royce’s hood ornament malfunction. what really happened ? the power steering pump went out. that isn’t much, by time you hit 10 MPH you wouldn’t even notice it. the best part was that they couldn’t figure it out and just kept producing the cars with the same problems. why do people still buy these crappy cars. reliability can’t be the reason. 14,000,000+ recalled Toyotas.

As a international brand with brilliant reputation, this incident really bring the company down. Toyota should definitely stand out and response for there fault, but not stay behind or just say sorry, as what there government did in nuclear leaking incident.