King Arthur and the Witch….[What do women really want?]

:King Arthur and the Witch:

[What do women really want?]

Young King Arthur was ambushed and imprisoned by the monarch of a neighboring kingdom. The monarch could have killed him but was moved by Arthur’s youth and ideals.. So, the monarch offered him his freedom, as long as he could answer a very difficult question. Arthur would have a year to figure out the answer and, if after a year, he still had no answer, he would be put to death.

The question?…What do women really want? Such a question would perplex even the most knowledgeable man, and to young Arthur, it seemed an impossible query. But, since it was better than death, he accepted the monarch’s proposition to have an answer by year’s end.

He returned to his kingdom and began to poll everyone: the princess, the priests, the wise men and even the court jester. He spoke with everyone, but no one could give him a satisfactory answer.

Many people advised him to consult the old witch, for only she would have the answer. But the price would be high; as the witch was famous throughout the kingdom for the exorbitant prices she charged.

The last day of the year arrived and Arthur had no choice but to talk to the witch. She agreed to answer the question, but he would have to agree to her price first.. …The old witch wanted to marry Sir Lancelot, the most noble of the Knights of the Round Table and Arthur’s closest friend!

Young Arthur was horrified. She was hunchbacked and hideous, had only one tooth, smelled like sewage, made obscene noises, etc He had never encountered such a repugnant creature in all his life.

He refused to force his friend to marry her and endure such a terrible burden; but Lancelot, learning of the proposal, spoke with Arthur. He said nothing was too big of a sacrifice compared to Arthur’s life and the preservation of the Round Table.

Hence, a wedding was proclaimed and the witch answered Arthur’s question thus:

What a woman really wants, she answered… is to be in charge of her own life.

Everyone in the kingdom instantly knew that the witch had uttered a great truth and that Arthur’s life would be spared.

And so it was, the neighboring monarch granted Arthur his freedom and Lancelot and the witch had a wonderful wedding.

The honeymoon hour approached and Lancelot, steeling himself for a horrific experience, entered the bedroom. But, what a sight awaited him.
The most beautiful woman he had ever seen lay before him on the bed. The astounded Lancelot asked what had happened. The beauty replied that since he had been so kind to her when she appeared as a witch, she would henceforth, be her horrible deformed self only half the time and the beautiful maiden the other half.

Which would he prefer? Beautiful during the day….or night?

Lancelot pondered the predicament. During the day, a beautiful woman to show off to his friends, but at night, in the privacy of his castle, an old witch? Or, would he prefer having a hideous witch during the day, but by night, a beautiful woman for him to enjoy wondrous intimate moments?

What would YOU do?

What Lancelot chose is below. BUT….make YOUR choice before you scroll down below. OKAY?

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Noble Lancelot said that he would allow HER to make the choice herself.

Upon hearing this, she was tearing down and announced that she would be beautiful all the time because he had respected her enough to let her be in charge of her own life.
. . . .

After read this article, some ideas jump into my head. What do consumers really want? My answer is let consumer make their own decision. When we look through the history of the marketing, it is kind of interesting that marketing is developed this way. As we learned in the class, marketing started at production era where consumers had no choice, then it moved to sales era that consumer had some choices. In the following marketing era and value-based era, company started to satisfied consumer’s need and focus on building long-term customer relationship respectively. I believe the intending marketing trend is providing more and more choices for consumer, in the other word, more customized. For instance, Save-on-Food started self-check out system 2 years ago, which is very impressive and convenient. Every time I go there, even there is a space for normal check out; I would like to wait for self-check out. I find that it greatly decreases the time I spend in line, and I know exactly what I have on the list, so I do not need to check if cashier put on the right price after shopping.

A few days ago, my friend told me that in some Europe countries, they already applied RFID. By using this next generation UPC, you can just take your commodities and pay you bill at credit machine directly, no more scanning, since all the shopping information is transferred to terminal while shopping.

How cool is that?

I cannot wait to experience the next marketing era, where you can get whatever you want and pay it easily by just swiping your credit card and take it away.