In Philip Wong’s blog post, “Focusing On Consumers” he clearly introduces League of Legend, created by Riot Games, as an online game that focuses on  their gamers.

I totally agree with Philip Wong’s personal opinion that Riot Game focuses on consumers. Since the competition in online gaming industry is drastic, companies need to upgrade and revise their gaming operations periodically to attract more gamers and run ahead of other rivals.  Riot Games, as a leading online gaming company, frequently upgrades their game by releasing new patches, new champions, and reworked champions to keep the interest of current gamers and provide better qualified gaming experience to the consumers. Moreover, Riot Games also focuses on the communication with their gamers. It has its official website, Facebook page, Twitter, and Youtube channel for gamers to follow.  In addition, gamers could post their questions on the official website, and then other gamers and official staff from Riot Games could comment below to answer; All of these connection channels created by Riot Games forms a community for gamers. Each year, there will be an annual World Championship competition held by Riot Games. During that period, gamers will enthusiastically support their favourite teams through watching the streaming games and online posts. Through focusing on their consumers, Riot Games could simultaneously advertise for their game; it uses the competition and gamers’ enthusiasm to maintain the interest of current gamers and advertise for themselves; new gamers will be attracted by the posts and the enthusiasm of current gamers. Furthermore, the prize that is awarded to the winning team of the competition will also push more gamers to play professionally and accelerate the growth of electronic sports.

Reference:

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