Samsung is slowly increasing its market shares in the smartphone market and catching up to its number one competitor, Apple. The reason that Samsung is catching up to the market leader is due to its willingness to modify and create new innovations for its already successful line of products. It is not afraid of losing its existing market shares by trying to experiment with what the consumers desired, and testing the boundaries/limits of the consumers.  As we can see from the release of its Galaxy S3 and Galaxy S4, people are starting to buy more of Samsung’s product instead of Apple’s because of Galaxy’s uniqueness and innovation. Consumers are always looking for something new is what motivates Samsung to continue improve its lines of products. The product’s uniqueness and innovation is the main tool that helps Samsung to close the gap between Apple and itself.

Source : http://www.infoworld.com/d/mobile-technology/samsungs-share-grows-while-apples-declines-in-q3-smartphone-market-229691