After reading Ziyue Han (Dennie)‘s post regarding the waiting time for McDonald, my opinion is different from hers. The reason behind the long waiting time for ordering from McDonalds is not due to their many varieties of  menu choices, instead it is due to the lack of labour within each branch of the franchise. Since each McDonald only have certain number of staffs on duty on a certain period of time, there is a lack in specialization. There is only one person who is responsible for making burgers while the other employee is responsible for making wraps. Consequently, the efficiency of product output is much lower than having the whole process specialized with few more employees working together to make one hamburger. Each branch of McDonald always focus on taking customers’ orders than making what the customer wants. The reason behind this, in my opinion, is that if a customer is waiting for his order to be taken and sees that it is a long line up, he/she will decide to choose an alternative besides McDonald. On the other hand, if a customer already ordered his food and he is more likely to wait for his food to be served instead of switching to an other alternative. In addition, the increase in consumers might be another major problem that is causing the waiting line for McDonald increases. Since our economy is still getting back to its feet, a lot of blue collars, students and white collars do not have a lot of disposable income. In order to feed themselves, they chose a much more inexpensive way of dining, which is choosing fast food over the tradition restaurants. People are now more conscious regarding how much can they get from what they are paying instead of the quality that they are paying.