Talking about Apple, an entrepreneurial business, many of us may think about its amazing products, like iPod, iPad and iPhone which are wildly welcomed by consumers. Apple always concentrates on innovation. Besides great innovation, a key factor that contributes to Apple’s success is Customer Experience Strategy.

In Apple stores, customers always get a warm and authentic greeting from a well-trained shop assistant. They will learn customers’ intent, take accountability for their experience and guide customers to the right products. Although technology today may help people solve any problem, human seems to be more accessible and efficient.

Consumers are able to experience different kinds of devices for free before they decide to buy them. With this user experience, it facilitates to make that most customers’ first purchases in Apple is right. Therefore, products returns can decrease because customers have made right choices.  

In their stores, each purchase can be approved through an Internet-enabled handheld device. Instead of waiting for a long time to check out, salespeople can receive the payment and send email receipts. In this way, consumers save a lot of time and feel efficient. The stores save more space for displaying more products and let more consumers in to experience.

Re: Mooney Jesscia  Apple: An Entrepreneurial Company

Picture link: http://www.163images.com/image/201007/0_20170436_4441_267.jpg