Many people turn on television every morning, watching the morning news and weather forecast. There is a big opportunity for small retailers to build broad awareness of their products and services. Since it is not during the prime time, the costs of advertising in the morning are relatively lower, so those small retailers can afford.Besides morning advertising, there are more options about sale strategies for retailers.
Make it personal
Small business should provide their consumers with some special sales. For example, those customers who have accumulatively purchased a lot of products or services in the store should be offered exclusive prices during holidays. It facilitates to maintain their regular customers and attract more potential consumers.
Offer discounts during special operation hours
During the slack seasons, small retailers should offer some discounts during the hours when it is not normally open.
Cold-call customers before special festivals
Before some festivals like Christmas Day, they should try me let more people know about their programs this season. When they cold-call customers, based on their information, young people should be selected as their target consumers who seem to be more interested in shopping than old people.