On November 1st 2011, Coca Cola decided to change the image of its classic red iconic can into the white image with a polar bear. In recent years, Coca Cola always concentrates on developing good social images by conducting and promoting benevolences. This time Coca Cola intends to remind people the issue of melting Arctic which is the essential habitat for polar bears in Canada.
Coca cola is trying to assume the social responsibility for the environmental protection. It can improve its reputation and brand. Changing the image of the red can to the red can, it is a smart marketing strategy in order to attract more consumers.
Although people will be encouraged to care more about our environment, it is not effective enough to change the can. It does not tell people how to solve the environmental issue in Arctic. People seem to feel powerless to do with Arctic problems. Therefore, some specific ways should be offered. For example, when people purchase one white can cola, they will donate one buck to the government.
Only in this way can people get involved into the environmental protection. Also, it is the real contribution that Coca Cola makes to our environment.
Re: Selina Wang Polar Bears And Coca Cola Are Now Best Friends
Picture link:http://www.drinkwhat.com/wp-content/uploads/2011/10/New-Coca-Cola-White-Polar-Bear-Can.jpg
