Groupon is a website that provides deals and offers of many different products daily. It is launched in October 2008 and now, it has 35 million registered users all over the world. Whenever Groupon sends you an offer, it is actually advertising for that the particular product or services. Many people may not pay close attention to ads on TV, but one will definitely pay attention to the email in the inbox. When an email is sent to you from Groupon, even if you didn’t buy the product, you still get to know the product. This could be much more effective than TV ads.
Furthermore, there are time limits for purchasing a particular offer. This time limit is actually pushing the consumers to buy the product, because consumers do not want to regret after the time runs out. Therefore its a very good idea to set the time limit
When a particular offer is sold, all the three parties benefit. The consumer will benefit because they had a good deal, the manufacturer will benefit because they have attracted more customer by giving offers on Groupon, and Groupon will benefits too because more companies will be willing to let Groupon to advertise for them.
When seeing the ads on Groupon, consumers will get to know many things that they didn’t notice before. With the offers, the consumers are encouraged to give it a try to the new product of services. Therefore, i think Groupon is a very successful way to help advertising.