In one of the marketing lecture(i can’t remember which one exactly), we were asked to do an class activity of choosing a brand from a list of brands that we think it is similar to Sauder. Although my group members disapproved my idea and did not write it one the paper, i think Disney land is still the best answer and it is really similar to Sauder.
First of all, Disney is attracting tourists from all over the world. Similar to Sauder, which attracts students from all over the world.
Second, Disney is know all around the word and for Sauder, it’s the same thing
Third, everyone knows that the admission ticket for Disney Land is really expensive so does the school fees in Sauder. (i m a international student here, therefore my school fee is about 3 times higher than the local students)
Most importantly, whenever a visitor goes to Disney Land, and left after the visit, Disney wants them to help to spread the good words of Disney Land to attract more visitors to come and come back to Disney Land again, which is similar to Sauder. When a student graduate form Sauder, Sauder also want them to become the alumni and help to spread the good word about the school so as to bring in more students to UBC and Sauder.
Therefore, i believe among the brands in the list, Disney Land suit Sauder the most.