Just now, i have read Erin’s blog (https://blogs.ubc.ca/mengxilin/2011/03/21/pricing-of-mcdonalds-pie/) about the price of McDonald’s pie. A single pie in McDonald’s cost $0.69 while buying 2 pies cost $1.39. Although i have never had a pie in McDonald’s, i definitely remember there is a ad like this in the McDonald’s restaurant. (but i couldn’t remember clearly what was the price) i feel this is really a trap for the consumers, because it’s in our vein that we know buying two will be definitely cheaper than buying one when there are no limitations. And for McDonalds, we know that a pie isn’t anything that is rare or need to post some limitations on it just in case too many people want it, therefore, upon seeing the ad, we will automatically think that buying two pies will be cheaper than buying one pie, therefore, paying a dollar extra.
However, i don’t think McDonald’s did this one purpose. Because this one extra cent of profit doesn’t worth the trust that McDonald’s has build up after so many years. Since McDonald’s sell their franchises, therefore, we shouldn’t calculate like what Erin did in her blog. Basically, if McDonald’s sell 100 pies a day, they are making an extra profit of $0.50, it’s something that many people wouldn’t care if it is dropped on the floor.
Therefore, i believe McDonald’s wouldn’t be so stupid to ruin their brand just because an extra profit that they can’t even get from their franchises.
