The consumption of chocolate has increase tremendously in the world, and the demand of chocolate has entirely driven by Asian’s chocolate desire. The excessive demand has increased the price abundantly, and it has given coco industry in West Africa and Indonesia a guidance to gate of wealth. The increase of “21 percent of coco production in Standard & Poor’s GSCI Spot Index” has enlightened a new profitable path in food industry. One of the reason of this tremendous fluctuation is the concern of the health problem. Chocolate renders the blood pressure in human, and improve skin quality. The concern of obesity in US has driven the competition of chocolate out of the zone.  The demand of chocolate in Asia has improved the supplier surplus since the marginal utility of chocolate will not be extinguished. The preference of consumer will remain consistent in the future, and it will be difficult for small chocolate company to enter in this industry. Indonesia, “the third largest grower, will become the net buyer”, and its supplier power allows them to determine the price and maximize the profit.

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