In response to external blog.

An idea can be brilliant or worse, but whether this idea can turn out to be successful in the market, it is about the packaging and advertisement. Consumers’ first impression on the product is crucial, and it helps consumers to determine whether they want to purchase the item or not. Frankly describe by a guest blogger, in order to increase the consumerism rates in the market, the product must grab consumers’ eyes, not literally of course. As a result, packaging gives a brand positioning in the market and potentially enhance its market value. Why does a same piece of T-shirt cost more than another? Brand name and style. An appealing design can attract multiple customers even the brand name is not well-known, reflecting to what the market so-called, the psychological game. While many consumers only shop for specific brand, the brand new design from a new brand can leads to a trend that influence the popular brand. An example will be Chrome-Heart, a new clothing brand that has recently been published. The price was around $80-$100 few years ago, and now, more than $120 just for a piece of T-shirt. Style and packaging determines the market power in clothing industry.

To read his full blog:

http://sme-blog.com/guest-blog/the-essential-importance-of-packaging-when-developing-your-product