Recently, there has been commotion regarding the establishment of a new pipeline headed by Calgary-based Enbridge as highlighted in this article. Although it might seem like just another pipeline, Enbridge is actually trying to build the pipe right through Nak’azdli territory. Nak’azdli, along with six other First Nations is trying to prevent the pipeline from being built as they claim that the pipe will run through 25 percent of traditional First Nations territory.

Not only does this incident damage relations with the Canadian First Nations groups, it also violates many ideals of business ethics. Specifically, it goes against Ed Freeman’s stakeholder theory by failing to benefit the host community, which is the Nak’azdli.  In my opinion, this clash with the First Nations will severely hurt the brand image of Enbridge.  Competitors will be able use this as a weapon to drive down business for Enbridge.

Personally, I would suggest that Enbridge abandon this project. Even if a deal could be reached with the First Nations groups to carry on with the construction, the environmental damage that will be caused could last for generations. Instead of exploiting more and more of the Earth’s natural beauty for monetary gain, more efforts should be made to preserve these areas because it can’t be replaced.

Image: http://www.cbc.ca/m/touch/business/story/1.2469224

http://www.gatewayfacts.ca/

http://www.vancouversun.com/technology/There+will+pipeline/10122968/story.html