As data shows, the Android has 81.3% market share in third quarter 2013, However, Ios only has 13.4% market share. An increasing number of consumers choose Android because the cheap price of Android phones and the easily-available Android apps. Why the android is so successful? I think it’s due to three reasons.

First, Android catches its own market. When people are admiring the successful development of ios , some consumers and manufacturers hope to have a other systems also good. Make people to be able to share the big screen, unlimited control experience. The emergence of android  satisfied people’s needs at this moment because Android win the market with free! The whole world all love cheap and free!

Second is the creativity. Android  takes the way of open source, free to win a number of mobile phone manufacturers. Because open source, low entry barriers more and more small developers willing to join the Android market.

Third is the  wide range of consumer groups. Unlike Ios mainly focus on High earners. Android not only gears to High-end market, but also has lots of mid-and-low-end customers. what’s more, Samsung plays an important role in Android market. Data shows in 2013, 63.3% Android consumers choose Samsung’s smartphones.

references:

http://www.engadget.com/2013/10/31/strategy-analytics-q3-2013-phone-share/

http://mobile.zol.com.cn/412/4124008.html