This article talks the story of when all people focusing on Transformation of the company or shop in the media impression, or about how great bosses,most stores will ignore the most important visual art.
No one was to enter a shop heard detailed enterprise culture, but you will notice many small details, such as a shop assistant was wearing a tidy, shop decoration properly or lighting brightness is comfortable, it will become a customer to store a first impression is very important.
I very much agree with this point of view, because we as consumers, when I entered into a new store, into the eye is the decoration and the atmosphere.A part of the course staff attitude is essential. We always focus on some big place, but forget the many tiny place is also important, even more than thebig with no reality whatever things more convincing and appealing.
Sources: Pay Attention to Small Visual Marketing Details.By Glenn Muske(outside ubc blog)