how to make this healthy?
A recent study by the Institute of Medicine has indicated that Americans are consuming too much salt and sugar. Fearful of “the possibility of more regulation” several companies including Mcdonald’s, Subway, and Dunkin’ have come together to form the “Healthy Menus R&D Collaborative” that tries to reduce salt, sugar and carbohydrate in their food products. However, the principle of this collaborative to find a way to make food healthier without compromising the taste of the product. These companies are particular reluctant to push out products with labels such as “diet” or “low sodium”. This concern is rooted in the idea of brand positioning. These fast food companies are afraid that if they alter their food products to focus on health, they will lose their points of parity as fast consumers often associates healthiness with “bad taste”. This is one of the main reasons why the Collaborative puts so much emphasis on gradual reduction of unhealthy ingredients in their food instead of a fast “cold turkey” solution of reform.
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