It doesn’t matter if you are photography fans, if you are self-centered or if you are shy behind  a camera, you cannot get away from the “selfie” trend.

Women, men and unaware animals victimized by the selfie mania, the term means capture an image of one’s self using a selfphone. Surely, the culture of selfies sometimes encourages social narcissism, but for the savvy marketer, it’s also an opportunity for brand promotion. Just ask the marketing team behind Turkish Airlines’ “Kobe vs. Messi: The Selfie Shootout” video, which has garnered more than 74 million views in less than a week. And with a such flooded phenomenon, how couldn’t brands create real marketing campaigns?

Before creating a selfie marketing strategy you should understand if your target concerns directly the appearance and the look or not. Here some examples (but there are really a lot) :

Starting with perhaps the most favored industry, the clothing, focus on Ted Baker, an English company, that before Christmas encouraged shoppers in a campaign called “ Merry Kissman” which invited users to take a picture of themselves in front of the brand’s windows and then share the shots on social network in order to win some prizes;

Eyeglass maker Warby Parker faced a tough problem: how to get people comfortable buying eyeglasses online. Their solution: send the customer their top five choices and have them take selfies trying them on to post on social media to get their friends’ opinions. A plan that gives their customers the feedback they need to part with a few hundred dollars, and Warby Parker gets a bunch of social media marketing for free.

Finally Axe, that during Valentine’ s day launched #kissforpeace, a campaign created in collaboration with “Peace One Day” to promote their new “Axe Peace”. The brand invited fans to support the cause with a kiss, in the name of the famous saying “make love not war “,and share it on social with the hashtag dedicated.

When done right, a selfie campaign can be a trendy and relevant tactic with far-reaching, social potential.

References:

http://sparksheet.com/why-marketers-should-focus-on-the-selfie/

http://saydaily.com/2014/01/10-interesting-selfie-marketing-campaigns-.html

These days it seems there’s a Starbucks on every corner and you can’t imagine how much waste they generate by the nature of their business. Selling coffee, tea or else in a single use disposable paper cup is a quite wasteful daily job. Today the giant of all coffee companies set a new green goal to make 100% of their cups reusable or recyclable by 2015.

Various strategies have been carried out by Starbucks in making green marketing campaign: Starbucks started to think to create a packaging that can be recycled easily. As said by Starbucks: “It’s our commitment to purchase only the highest quality, ethically sourced and responsibly grown coffee. To reduce our own environmental footprint and fight climate change. And to give back to the neighbourhoods and communities we’re a part of”.

Starbucks has long made environmentally responsible practices a core principle, and the January launch of a new reusable plastic cup was presented as their last take at it. With about 4 billion single-use paper cups going into the trash each year, the company set a goal of having 5% of all drinks sold in reusable cups by 2015.By 2012 Starbucks launched also a campaign for the Earth Day: the big picture where thousands of New Yorkers trade in their paper cups for reusable mugs.  Each coffee cup placed on the sidewalk leads to the formation of a design.  In the end, the large cup display forms an aerial mural of a sequoia tree. And to promote this campaign, Starbucks provided free coffee to customers who brought in their own reusable mugs.

Green marketing campaign is a new way of doing marketing; of course it is not easy to do this kind of campaign, need totality and continuities to do that, so your customers will take you seriously. With totality businesses you can

save the earth through your products and could even propitiate for consumers who want to save the earth.

References:

http://inhabitat.com/all-starbucks-cups-will-be-recyclable-or-reusable-by-2015/

http://ibrandstudio.com/articles/starbucks-green-marketing-campaign