It doesn’t matter if you are photography fans, if you are self-centered or if you are shy behind  a camera, you cannot get away from the “selfie” trend.

Women, men and unaware animals victimized by the selfie mania, the term means capture an image of one’s self using a selfphone. Surely, the culture of selfies sometimes encourages social narcissism, but for the savvy marketer, it’s also an opportunity for brand promotion. Just ask the marketing team behind Turkish Airlines’ “Kobe vs. Messi: The Selfie Shootout” video, which has garnered more than 74 million views in less than a week. And with a such flooded phenomenon, how couldn’t brands create real marketing campaigns?

 

Before creating a selfie marketing strategy you should understand if your target concerns directly the appearance and the look or not. Here some examples (but there are really a lot) :

 

Starting with perhaps the most favored industry, the clothing, focus on Ted Baker, an English company, that before Christmas encouraged shoppers in a campaign called “ Merry Kissman” which invited users to take a picture of themselves in front of the brand’s windows and then share the shots on social network in order to win some prizes;

 

Eyeglass maker Warby Parker faced a tough problem: how to get people comfortable buying eyeglasses online. Their solution: send the customer their top five choices and have them take selfies trying them on to post on social media to get their friends’ opinions. A plan that gives their customers the feedback they need to part with a few hundred dollars, and Warby Parker gets a bunch of social media marketing for free.

 

Finally Axe, that during Valentine’ s day launched #kissforpeace, a campaign created in collaboration with “Peace One Day” to promote their new “Axe Peace”. The brand invited fans to support the cause with a kiss, in the name of the famous saying “make love not war “,and share it on social with the hashtag dedicated.

When done right, a selfie campaign can be a trendy and relevant tactic with far-reaching, social potential.

 

 

References:

http://sparksheet.com/why-marketers-should-focus-on-the-selfie/

http://saydaily.com/2014/01/10-interesting-selfie-marketing-campaigns-.html