A comaney ‘s ethics will determine it’s reputation. Good  business ethics are essential for the long-term success of an organization.

As we all know, Haier, an seccessful company in China, have a lot of branch offices around the world. Its performance is adored by many counterparts. However, most of us just know how successful they are, we are not familiar with the reasons why they have such an outstanding achievement.

The most imprtant reason for their success can be that their great manager attachs a great importance to their companey’s ethics. For example, In 1985,after a quality inspection, 76 products were not qualified, according to the sales market, the refrigerator with a little maintenance could be sold. However, the factory director Mr Zhang immediately decided, in front of all employees, the 76 refrigerators would all be smashed up. A refrigerator was 800yuan  at that time, however the worker’s average wage was only 40yuan a month, a refrigerator was almost equal to a worker’s wages for two years. When workers were suggesting that if these refrigerators could be sold to them, when Mr Zhang said: “If I sold them in a cheaper price to you,it would tell you that you can produce this kind of refrigerator with defects. Today is 76, tomorrow is likely to be 760 units, 7600 units… therefore, we must solve this problem.”

This  news was very famous in China at that time. Their enterprise spirit and their business ethics explain their exellent performance. The persue of the business ethics wins them a long-term profit.