As we all know, the smart phone of Blackberry is not for entertainment or, in other words, they are not designed to be play. The entertainment function may be not as powerful as other smart phone like sumsung or Apple, but it still has a broad market. The main reason for this phenomenon is that the company only focus on parts of consumers and satisfy their demand. Though Blackberry dose not develop a lot of software for their smart phone to make them more attractive to the youth, they still have a lot of loyal customers who look the entertainment software in their phone as redundant things.

Living in a changing world, the only way to be successful is changing ourselves.

With fierce competition in job market, we should be as variable as the weather in Vancouver. The sun shined in the morning, and then downpours battered the city in the evening. The people in Vancouver have already get used to this unsettled weather and are fully aware of what to do: as the change of weather and change themselves.

In the market as well. The demand of the customer can be very hard to forecast. Many new product are being produced all the time. No one is sure about which product can catch customer’s eyes and which fails. When there is a new business opportunity, we must catch it as quickly as possible and should not be afraid to change. Just like Sumsung, it reacted quickly and changed itself. Faced with the big challenge from Apple, it dose not lose its opportunity and win itself a vaster development space. To the contrary, Kodac should have had an opportunity to adjust its product to the market requirment, but it chose to stay there and do nothing. The decision they had made led to the death of their company.