To improve the production structure of a carvertising company, I believe that we can add advertisements designing department to the company. The designing advertisements will be one of our key activities, and designers are our key resources. Designing advertisements is a high technology job and the new department will make the structure of the company more reasonable. If we supply designs rather cooperate with other companies, we will reduce a lot of costs. Since we used to pay a lot of money to the designing company, the salaries which we are going to pay for our own designers are a lot less. More over, using our own designs will also improve our brand effect and popularity. People are tended to believe a company which has a complete system in production, development sales and service. This new change of industrial structure will not only bring us more much economy benefit, but also will enhance the company’s reputation. Using others’ designs rather ours can be dangers for we just do the no technical content work and depend on others as for the designing works. This change will form the core competitiveness of the company.