{"id":46,"date":"2011-10-26T19:44:36","date_gmt":"2011-10-27T02:44:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ziyansun\/?p=46"},"modified":"2011-10-26T19:44:42","modified_gmt":"2011-10-27T02:44:42","slug":"the-secrets-to-apple%e2%80%99s-success-counterintuitive-strategy","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ziyansun\/2011\/10\/26\/the-secrets-to-apple%e2%80%99s-success-counterintuitive-strategy\/","title":{"rendered":"The secrets to Apple\u2019s Success: Counterintuitive Strategy"},"content":{"rendered":"

\"\"<\/a>Just few weeks ago, a couple days before Steve Job\u2019s death, I wrote a blog about Apple app. Store.\u00a0 Instead, now I have started moving my eyes on real Apple Store, this huge treasure that Steve Jobs has left behind.\u00a0 I want to share \u00a0this blog \u201c Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple<\/a> \u201dhere This blog has drawn me quite a few reflections about the marketing theories I have learned so far. Below are the four atypical strategies while the first three are marketing-based.<\/p>\n

    \n
      \n
    1. Control the uncontrollable<\/li>\n
    2. Forget the low end<\/li>\n
    3. Use partnership as a last resort<\/li>\n
    4. Obsess over the little things<\/li>\n<\/ol>\n<\/ol>\n

      Those sound very impressive as Apple is doing just the opposite thing against normal marketing.\u00a0 The first one listed above states that Apple control more aspects of their product from development, usage to sales marketing and service. Apple designs their own store and developed a locked down software platform and ecosystem. They don\u2019t even allow media access to the company, which is why we can\u2019t even see the commercial ads of Apple on TV show.<\/p>\n

      Apple positions their products as \u201chigh end\u201d and keeps consistent on it. Marketers usually follow the rules that when economy environment changes, customers buying power and spending patterns change as well, thus marketing strategies should change to adjust this outside change. However, Apple never lowered its status and \u201cproduced too many or compromise products quality\u201d even in the tough period.<\/p>\n

      It is kind of funny when we first see the third strategy—the last resort is partnership??!!\u00a0 Unbelievable! However, it\u2019s true and moreover, Apple has already proved the success of this strategy. Isn\u2019t partnership a good thing to marketing?<\/p>\n

      From my point of view, there are no certain rules for marketing operation, which is exactly the beauty of marketing—people oriented. As long as it works for customers, it is the right marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Just few weeks ago, a couple days before Steve Job\u2019s death, I wrote a blog about Apple app. Store.\u00a0 Instead, now I have started moving my eyes on real Apple Store, this huge treasure that Steve Jobs has left behind.\u00a0 I want to share \u00a0this blog \u201c Steve Jobs And The 4 Counterintuitive Business Strategies […]<\/p>\n","protected":false},"author":8995,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/users\/8995"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/46\/revisions\/51"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}