{"id":54,"date":"2011-11-09T23:01:30","date_gmt":"2011-11-10T07:01:30","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ziyansun\/?p=54"},"modified":"2011-11-09T23:02:31","modified_gmt":"2011-11-10T07:02:31","slug":"the-personality-of-adidas","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ziyansun\/2011\/11\/09\/the-personality-of-adidas\/","title":{"rendered":"The personality of Adidas"},"content":{"rendered":"<p>Today I read a blog from my classmate William Wajaya which\u00a0describing\u00a0a commercial show of Adidas and through which a brand concept was delivered <a href=\"https:\/\/blogs.ubc.ca\/williamwijaya\/2011\/10\/10\/adidas-impossible-is-nothing\/\">https:\/\/blogs.ubc.ca\/williamwijaya\/2011\/10\/10\/adidas-impossible-is-nothing\/<\/a>. Personally, I am not sport-type person and barely know anything about sports brand. However, the message at the end this commercial show, &#8220;impossible is nothing&#8221;, is quite well-know around the world and I have been deeply inspired by it.<\/p>\n<p>The brand name, Adidas, along with its logo &#8221; impossible is nothing&#8221;, always come to people&#8217;s mind at the same time and has become a integrity. As far as I am concerned, Adidas has built up a very strong brand concept for its customers and even to its potential customers. William commented on the lady in that commercial show, &#8221; She doesn\u2019t look like an athlete, but that doesn\u2019t matter, because she has the spirit of one, and with that she becomes an athlete&#8221;, which encourages me a lot. The spirit matters the most, as long as you believe and have the dream, nothing is impossible. Adidas is more than simply a athletic products producer, it possess a distinctive personality that is &#8220;positive, brave, undefeated and confident&#8221; and through which it has owned a huge brand equity.<\/p>\n<p>I have to say, Adidas customers are loyalty and they love not only the material products but also the value the Adi created for them. In this case, a lot of Adidas fans are willing to pay more for only the brand name. It reminds me of a question from our textbook, &#8220;what is the buyer really buying&#8221;? He is not only buying features, he is buying benefits, ideas and beliefs. Adidas&#8217; personality is exactly what those customers are pursuing!<\/p>\n<p>At the end, I just want to share another video of Adidas, the same spirit but more imaginative, creative and inspiring.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_Zvqf3sF0b4\" frameborder=\"0\" width=\"420\" height=\"315\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I read a blog from my classmate William Wajaya which\u00a0describing\u00a0a commercial show of Adidas and through which a brand concept was delivered https:\/\/blogs.ubc.ca\/williamwijaya\/2011\/10\/10\/adidas-impossible-is-nothing\/. Personally, I am not sport-type person and barely know anything about sports brand. However, the message at the end this commercial show, &#8220;impossible is nothing&#8221;, is quite well-know around the world [&hellip;]<\/p>\n","protected":false},"author":8995,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/users\/8995"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/posts\/54\/revisions\/57"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ziyansun\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}