Business Technology: Mobile Apps and Health Indistry

  As many news outlets have reported by now, the concepts of health and fitness are developing with the growth of people’s sports consciousness in the modern world.The Fitness apps, a valid alternative to the gym but cost almost nothing, is starting to get traction with an increasing number of people.

How Mobile Apps Are Transforming The Fitness Industry

    I came across a blog in Businezapp recently. The author, Andrew Gazdecki thoroughly analyses ‘How Mobile Apps Are Transforming The Fitness Industry’ by breaking the articles into 3 parts. The article starts with an introduction, which provides background information on the introduced topic as well as the tendency that transforming the ways of keeping fit and maintaining a good health from a traditional one, like go to the gym into a new channel that given the prevalence of mobile technology.

   The writer explains why fitness apps gaining popularity and how these apps help to solve problems that the traditional ways of doing exercise face in the second part. The reasons and the solutions are quite persuasive and useful. What I know from the concluding part of the page is that the mobile apps bring success to the fitness industry. The fitness apps brings opportunity and future prospects for the small business.

   In my perspective, technology enables innovation, which capable of even transforming an industry, but the right conditions must be in place first for innovation to blossom. Identifying and meeting those conditions are significant for the further development of the business. For the fitness industry, there are multiple barriers to exercise in the modern world, including a decline in physical activity, an increase in sedentary behavior, the cost of a membership at the gym, lack of time and so on. Under such a circumstance, innovation appears in order to satisfy people’s demands. For example, I don’t have to fumble through my savings on gym memberships and personal trainer fees since I have already known how to use my smartphone as a training tool.

 

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Source:

Michael Barnett Your Phone App (3 Jan. 2017.). How Mobile Apps Are Transforming The Fitness Industry – Bizness Apps. Bizness Apps. Retrieved from https://www.biznessapps.com/blog/gym-mobile-apps/

Melanie Ring (5 May 2016.). 8 App Startups Reinventing Fitness. The business of Apps. Retrieved from http://www.businessofapps.com/8-app-startups-reinventing-fitness/

Robert H. Shmerling, Md (23 Oct. 2017.). Activity trackers: Can they really help you get fit? – Harvard Health Blog. Harvard Health Blog. Retrieved from https://www.health.harvard.edu/blog/activity-trackers-help-you-get-fit-2017102312594

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