Trader Joe’s, a grocery chain, first established in the late 1960s in Pasadena, California has 390 stores all across the states today, however, none in Canada. So it is not uncommon for many of us to be unfamiliar with Trader Joe’s when we hear about it. (We do have Pirate Joe’s in Vancouver, but that’s a different story.) Trader Joe is most well known in the states for their amazing-tasting and eye-catching products. Believe me, I have tried them before, it’s truly unbelievable in how delicious their products taste. However, recent controversial concern in whether Trader Joe’s are really selling non-GMO products as they have claimed has caught my attention. Of course, as consumers we are 100% responsible in what we choose to buy. However, when a company chooses to keep their supplier confidential and refusing third-party verification, it puts the business in question. This goes back to class we had in the beginning of the year on business ethics. If a company is dishonest in any way, they might risk losing loyal customers.
Check out Food Babe’s blog post here: http://foodbabe.com/2013/08/07/what-is-trader-joes-hiding/
Image: http://media.culturemap.com/crop/15/80/800×600/Trader_Joes_Alabama_Theater_cookie_butter.jpg
experimenting and adapting with this new idea. Although, these new technologies are in their early stages, they have great prospect to change the relationship between customers and advertisers. These technologies are solely designed in the interest of consumers for their convenience and utilization. However, some companies will find it unreasonable to purchase an advertisement in a magazine that may be advertising a competitor’s product. On the other hand, many smaller companies will want to take advantage of this technology to publicize and advertise their brand. The potential of such technologies should definitely not be underestimated.