RE: Brian Chung’s blog post on Tim Hortons

The new CEO of Tim Hortons, Marc Caira, has a few operation strategies in mind from reducing doughnut selections to coffee cup sizes. Caira believes that “the companies that will win will be the companies that can execute flawlessly at the store level.”  He hopes to be more competitive in the market by implementing the improvement in customer service and the flow of store operations. I disagree with Brian Chung on keeping menu options, rather, I agree with Caira’s notion. The lesser items on the menu the lesser time it takes customers to choose and it will also be easier for the workers to remember. Improving store efficiency will definitely attract more consumers in the long run.

Read the article here: http://www.cbc.ca/news/business/new-tim-hortons-ceo-wants-to-simplify-menu-speed-up-service-1.1858011