Coin: the Innovative Credit Card

RE: Colin Lam’s blog post on Coin

Coin, a black credit card with a digital screen on it, designed by recent San Francisco start up, addresses the problems with bulky wallets. Coin is a smart swipe-able card that stores all your existing card information on your phone. When you want to pay, you will simply pick the card you want to pay with on Coin and swipe. Personally, I have dealt with many frustrating times where I had to fit two or three cards in my wallet slots. I agree with Colin Lam on the fact that the innovative Coin card has a great prospective future ahead of them.  However, Coin would have to overcome the few issues and concerns that I am sure many consumers pose. The primarily issue with Coin is its security level. Although, Coin will disable itself if lost, there is still danger in whether hackers will be able to hack your lost card and acquire your credit card information. In addition, I am curious in how Coin is going to deal with the short-life battery issue with our phones.

Read the article here: http://www.forbes.com/sites/natalierobehmed/2013/11/14/coin-tries-to-make-credit-cards-history/

Celebrate Christmas with NBA

The other day, I came across a NBA Christmas jersey commercial on Youtube that featured a few popular NBA stars. This year’s NBA season has brought my attention to the quality and number of commercial they have online. It almost seems like they have as much commercials as the Super Bowl, if not, even better ones. As the most recognized basketball league globally, NBA already has a massive fan base and an established brand image. This year though, it seems like they are trying to reconstruct their brand image and brand position. I remember the class where we learned about marketing motives and the Porter’s Five Forces. A strategic business will always seek to develop an edge in their niche. NBA, in this case, is striving for a competitive advantage over different sports league like the NFL, MLB, NHL, etc. by increasing promotion with celebrity endorsements. At the end of the day, the most important thing is for these promotions to intrigue the viewers and have lasting appeal on them.

Check out the Christmas Jersey Commercial here: https://www.youtube.com/watch?v=EYEHUOpwNvE

Tim Hortons’ New Operation Strategy

RE: Brian Chung’s blog post on Tim Hortons

The new CEO of Tim Hortons, Marc Caira, has a few operation strategies in mind from reducing doughnut selections to coffee cup sizes. Caira believes that “the companies that will win will be the companies that can execute flawlessly at the store level.”  He hopes to be more competitive in the market by implementing the improvement in customer service and the flow of store operations. I disagree with Brian Chung on keeping menu options, rather, I agree with Caira’s notion. The lesser items on the menu the lesser time it takes customers to choose and it will also be easier for the workers to remember. Improving store efficiency will definitely attract more consumers in the long run.

Read the article here: http://www.cbc.ca/news/business/new-tim-hortons-ceo-wants-to-simplify-menu-speed-up-service-1.1858011

For better or for worse?

 

Snapchat’s recent turn down of Facebook’s $3 billion takeover offer has attracted many critics. Snapchat is an app that allows users to send picture or video messages that disappear once they are viewed. Currently in the market, social media is defined as shared and public interaction. Snapchat’s value proposition, allows their users to send pictures to their friends in an easy and fun fashion. Their services serve as a remedy to the mainstream services that capture life moments that can be liked and commented on, in other words, it offers privacy. Despite this, in my opinion, I thought Snapchat should have accepted the offer. Although, the young company demonstrates great potential for growth, their value proposition might not prevail in the long run. Personally, my experience with the app was initially indulging. However, over time it became repetitive. Snapchat might face future challenges in their value proposition, because it is hard to predict a market that is based on a fad. If Snapchat wants to retain their company value in the long run, they have to review their strategies and value proposition. So is Snapchat’s decision for better or for worse?

Read the article here: http://www.nytimes.com/2013/11/14/technology/rejecting-billions-snapchat-expects-a-better-offer.html?ref=technology&_r=1&

Redefining Our Trash

Most recently in class we talked about social entrepreneurship and sustainability. And it just happened that while browsing through Ted Talk Youth videos, I came across a video of a student from my old high school, Jacqueline Shen, who shares her passion and perception on sustainability. Jacqueline talks about how in the fast pacing world today, we conveniently judge whether an object is useful or not and if it’s not we discard it as trash. Her theory on why we “throw away” things is all based on our mentality. We throw away things because they become imperfect items that no longer solve any of our problems. However, Jacqueline believes that there is always a solution to every problem out there. Jacqueline puts emphasis on the idea of redefining our trash; giving these trashes another purpose. As goes the saying “one man’s trash is another man’s treasure,” Jacqueline proposes that “we make our trash our treasure.” Tying in Jacqueline’s sustainability idea and the class on CSR and sustainability, I observed a connection between them. If businesses can reexamine their value proposition and redefine their products in a more ecofriendly term, maybe there is some hope in reducing the speed our waste is accumulating around the world.

Watch the Jacqueline’s sustainability video here: https://www.youtube.com/watch?v=GZ3XMLSCxjw

 

Trader Joe’s Non-GMO Claim

Trader Joe’s, a grocery chain, first established in the late 1960s in Pasadena, California has 390 stores all across the states today, however, none in Canada.  So it is not uncommon for many of us to be unfamiliar with Trader Joe’s when we hear about it. (We do have Pirate Joe’s in Vancouver, but that’s a different story.) Trader Joe is most well known in the states for their amazing-tasting and eye-catching products. Believe me, I have tried them before, it’s truly unbelievable in how delicious their products taste. However, recent controversial concern in whether Trader Joe’s are really selling non-GMO products as they have claimed has caught my attention. Of course, as consumers we are 100% responsible in what we choose to buy. However, when a company chooses to keep their supplier confidential and refusing third-party verification, it puts the business in question. This goes back to class we had in the beginning of the year on business ethics. If a company is dishonest in any way, they might risk losing loyal customers.

Check out Food Babe’s blog post here: http://foodbabe.com/2013/08/07/what-is-trader-joes-hiding/

Image: http://media.culturemap.com/crop/15/80/800×600/Trader_Joes_Alabama_Theater_cookie_butter.jpg

Shopping at Home

The future of retailers is endless; technologies are bringing shopping to a whole new level. On October 15, MasterCard will begin a new product called ShopThis in the November tablet edition of Wired. It will allow digital readers to purchase items described in an article advertisement by tapping on a shopping cart icon found on every page. This new development is not only restricted to MasterCard, many other companies are experimenting and adapting with this new idea. Although, these new technologies are in their early stages, they have great prospect to change the relationship between customers and advertisers. These technologies are solely designed in the interest of consumers for their convenience and utilization.  However, some companies will find it unreasonable to purchase an advertisement in a magazine that may be advertising a competitor’s product. On the other hand, many smaller companies will want to take advantage of this technology to publicize and advertise their brand. The potential of such technologies should definitely not be underestimated.

Read the article: http://www.nytimes.com/2013/10/08/technology/for-shoppers-next-level-of-instant-gratification.html?pagewanted=2&_r=1&ref=business&

Image: http://media.vogue.com/files/filecheck/2012/03/15/img-jlo-digital-edition_183423628488.jpg_article_singleimage.jpg

 

The Future of Supermarkets

The ever unappealing grocery market might turn out to be the gold mine for many grocery chain firms in Africa. Africa over the few years have grown and developed considerably, in fact the ten fastest-growing economies in the world today belong to six African countries. Markets of all sorts are in demand all over the fast growing continent, especially the grocery market. Food is unmistakably a necessity in our lives. In addition, people are always looking to improve their quality of life if they have the extra money. Therefore the idea of convenient and reachable supermarkets will definitely be high in demand for these fast developing countries. Consequently, these growing demands are attracting eager South African chains, Shoprite, Pick n Pay, Massmart, and Woolsworth to leave their “sluggish domestic market.” However, competitions cannot be avoided, retailing giants such as Carrefour and Walmart also have their eyes on the prize. Although, the competition will be fierce, the locals have an advantage over the newcomers; they have been in the market for a while and they know what consumers demand. Also, focusing more on strategies for marketing and operations will give them a comparative advantage over the other giants. Do these local grocery chains have a chance with these giants? Are they able to come up with a strategic plan to outsmart the giants?

Read the article: http://www.economist.com/news/business/21586551-sluggish-home-market-pushing-south-africas-big-retail-chains-northward-grocers-great

Image: http://shopatthelake.ca/wp-content/uploads/2013/04/lots-of-groceries.jpg

Blackberry Empire Crumbles

The once mobile device giant, Blackberry, has fallen. After many tries to revive the company’s once fame, on September 23, Blackberry announced that it has struck a $4.7 billion deal with a group of investors who want to take it private. The transaction will close in early November.

Blackberry’s fall from fame is the result of it failing to recognize the potential of its competitors, Apple behind the race. Just when you think, Blackberry has made a comeback with the Blackberry Q10 in the start of the year; it turned out to be a great disappointment for many. Blackberry’s take-private transaction might be their best bet right now. Choosing to be private will free up management’s focus and time on running and growing a business. Being private allows the company to concentrate more on improving the business’s competitive positioning in the marketplace. Going private will allow Blackberry to tend to their wounds and strategize for a comeback.’s IPhone and Android smartphones. Although, Blackberry was always ahead of the game, underestimating its opponents had really put them

Read the article here: http://www.economist.com/blogs/schumpeter/2013/09/blackberry

Image: http://img.gfx.no/1122/1122326/nseries_black_front-1.jpg

Business Ethics

As individuals, we have responsibilities. Corporations and businesses have social responsibilities as well. However, often times we sidetrack from our ethical duties in the pursue of wealth and our own self-interests. British Petroleum, in this report, has completely neglected business ethics. Since the first lawsuits were filed in 2010 regarding the Texas refinery, British Petroleum has denied every claim that people were harmed by the 17,000 pounds of benzene emission. Now British Petroleum may find itself in court for the cases involving the refinery in Texas and also the suits in Louisiana for the biggest offshore oil spill in U.S. history. British Petroleum should have taken matter into their hands immediately. This way they will not appear impervious to the issues at hand. Maybe it’s time for British Petroleum to focus on environmental sustainability rather than their own self-interest of economic growth. Including this factor in to the bigger picture and maintaining the companies ethics and reputation will definitely help the company’s growth in the long term.

http://www.theglobeandmail.com/report-on-business/international-business/us-business/trial-begins-against-bp-over-texas-refinery-emissions/article14262256/