First nation in Canada refers to the people who lived in Canada originally. There are almost six geograph areas in which first nation lives. All of them have the similar culture. However, their relationship with BC government have been very strained for a long period of time. As far as I know, the transaction between white settlers and indigenous people is always not with free and informed consent. In 1864, aboriginal people wanted to bulid a road toward a goldfield but they were stopped by the government and even killed by them. Nevertheless, the government always used first nation’s places for building logging roads, constructing and operating a dam, which, to some extent, exerted a negative influence on their environment. Although aboriginal people try their best to defend on their rights, it still exsits conflicts between first nation and the government. Nowadays, with the development of the society, Canadian are kind of changing their mind and try different ways to be with first nation in harmony. Recently, B.C. premier urges the cooperation with first nation in order to improve their relationship. I think it is the correct way for the government to treat first nation because the resource is limited and the development needs cooperation and harmony. Therefore, the government demand to carry out useful laws to help first nation.

http://www.vancouversun.com/news/First+Nation+chiefs+stage+Site+showdown/10215965/story.html
http://www.vancouversun.com/life/Premier+urges+cooperation+more+litigation+government+natives+reach+fork+road/10194776/story.html
http://thetyee.ca/Opinion/2014/07/26/Tsilhqotin-With-Gloves/

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Canadian Tire succeeds in taking over as MLSE sports team sponser，which is beneficial for Canadian Tire. As the president of marketing sponsorship agency said”Companies are always looking for new ways to connect with consumers”. So it is very important for a company to use an outstanding way to attract their consumers. And Canadian Tire retailer puts its own logo on the sports team flag, which is a fantastic advertising method for Canadian Tire. With the help of the power of the sports, Canadian Tire gains a lot of profits. According to the data provided in the website, the value of Canadian Tire keeps increasing. Because of the partnership with MLSE sports team, Canadian Tire also sets up some sports stores which help them earn a large amount of benefits. So we can know that sometimes the sponsership or the partnership really plays a crucial rule in the business. Companies can take good use of their partners to obtain some benefits and that’s why sometimes companies need to cooperate with others in order to compete in the market. In conclusion, Canadian Tire chooses the right parter, MLSE sports team, to make its business develop better than before.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-tire-takes-over-as-mlse-sports-team-sponsor/article14207122/