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Canadian Tire succeeds in taking over as MLSE sports team sponser，which is beneficial for Canadian Tire. As the president of marketing sponsorship agency said”Companies are always looking for new ways to connect with consumers”. So it is very important for a company to use an outstanding way to attract their consumers. And Canadian Tire retailer puts its own logo on the sports team flag, which is a fantastic advertising method for Canadian Tire. With the help of the power of the sports, Canadian Tire gains a lot of profits. According to the data provided in the website, the value of Canadian Tire keeps increasing. Because of the partnership with MLSE sports team, Canadian Tire also sets up some sports stores which help them earn a large amount of benefits. So we can know that sometimes the sponsership or the partnership really plays a crucial rule in the business. Companies can take good use of their partners to obtain some benefits and that’s why sometimes companies need to cooperate with others in order to compete in the market. In conclusion, Canadian Tire chooses the right parter, MLSE sports team, to make its business develop better than before.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/canadian-tire-takes-over-as-mlse-sports-team-sponsor/article14207122/