This blog is mainly talking about the copyrights of China’s film industry online. Due to the failure of the law of copyrights in China, there is rampant online piracy existing in film industry. The fact is that most customers don’t want to pay for the downlaods and the internet speed is really a big trouble. So the main revenue of entertainment online is only from the advertisement. However, nowadays more and more customers become to accpet the pay of the downloads in order to avoid the advertisement. In 2009, one serious issue just happened. Coca-Cola and Pepsi were sued in China for contributory copyright infringement because their advertisements were associated with piracy on Youku, which finally forced China to solve its problems of online piracy. In my opinion, online piracy should be paid more attention on. Because the copyrights protects the film works that made by artists. If they don’t build the law of copyrights well and put aside online piracy, a huge amount of great film works would be destroyed. For the sake of avoiding piracy, both customers and Chinese website should take the responsibility. Only when they work hard together, can they prevent this kind of issue from happening.
http://www.chinalawblog.com/2014/10/chinas-film-industry-online-part-4-its-about-copyrights.html