I agree with lily’s opinion on the issue posted in the article. Since the internet has been developing so fast, people become more and more to rely on the internet to see movies or Tv shows. It is hard for the cable provider to survive in the competition with inferior position. Therefore, it is crutial for the company to change their business model. For example, HBO decided to get into streaming programming in order to adjust to current situation because it is the most profitable way to go directly to the customer. While there are still some troubles with these kind of changes. As lily said, technology continuously advances and creates an unpredictable future. So it is difficult for the company to find one long-term solution and stick to it forever. They have to keep the pace with the whole technology development.That’s why the company has to regenerate frequently. Besides, they also need to take their own properties and advantages into consideration rather than just copy what others do. Aiming to survive in the fsat-paced generation, this flexibility, comprehensive analyses of current situations and dexterity is important.

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