January 28, 2013
I met our lawyer in the morning and handed over our patent prosecution files. I made use of the opportunity to do a customer interview. She said she would certainly use a product navigation application. She visits Home Depot frequently and often finds it difficult to locate what she wants. I have always thought that lawyers would potentially be good advocates for this product – they think of billable hours.
Talking about lawyers, a former colleague of mine at RIM (now BlackBerry) said she would have privacy concerns in using ZipThru as a shopper. Something to think about. Perhaps, sufficient measures to safeguard privacy may be required to convince some shoppers to adopt the technology.