1. Does the retail store currently have a mobile application?

2. Is there a loyalty program? How are promotions and coupons delivered electronically?

3. How does the store currently measure success of a product advertisement? Would they be interested in understanding the conversion rate better? i.e. how often does an ad lead to a sale?

3. What are their plans for network access in the store (Wi-Fi for shoppers)? What is the motivation for providing Wi-Fi access to shoppers?

4. Does the retail store have other technology initiatives planned that are targeted at giving them a competitive advantage in the grocery segment? What are they?

5. How will they improve the “customer experience”?

6. Is the retail store concerned about the difficulties that shoppers face in locating products in the store? How big an issue is it?

7. Would the store be interested in helping the customer reach a store attendant via the app, through a push button and/or chat screen?

8. How does the retail chain make a decision to adopt a new technology?

9. Would the store be interested in deploying a retail store navigation platform? How much would they be willing to pay per year?

10. Would the store allow limited network installations in the store? Are they comfortable sharing product information with a trusted third part vendor?