1. We decided to change the name of our product to ZThru. ZIpthru is a registered trademark in the U.S. and the domain is taken. Hence the change.

2. ZThru has a new website!

www.zthru.com

Last week, we visited a few grocery stores and spoke with a few shoppers about the shopping experience inside the stores. Our intention is to understand the end-user, shopper better before we meet with retail store customers.

1. Elderly couple – 60s

We approached them after noticing that they were having some difficulty locating a product. Wrong target. Neither of them had used a mobile application. They have been visiting the same store for years and did not think that they would use the service.

2. Young professional – Male – 30s

We asked him if he faces any difficulty locating products in the store and if he would find a mobile based service useful. He was all for the a retail store navigation service which would show him the products on sale. Interesting to note that he used a BlackBerry with no data plan.

3. Young professional – Female – 30s

Another potential early adopter. The lady was quite interested and very likely to use the application.

1. Overwaitea Food Group

I spoke to Mike of OWFG first thing in the morning, He said that the Business team was interested in viewing a live demo of the ZThru service in one of their stores. The process of arranging for the demo is likely to take at least 2- 3 weeks. So, our task is to have a pilot ready by April 3, 2013.

2. Reached out to John Derby, Director of Advertising at Wegmans Food Markets and requested and appointment to discuss the possibilities of retail store navigation.

3. Also, e-mailed Stephane regarding: outcome of previous tests and future licensing fees. I will be calling them to discuss in detail.

Per our discussion today, here are some questions for our shopper interviews. Please feel free to add more.

1. Has the shopper encountered difficulty in locating products inside a store? How important is the problem?

2. What are some of the problems that the shopper faces? How could the shopping experience be better in <XYZ retail chain>?

3. Would the shopper use a mobile application that helps locate products? How often is he/she likely to use it?

4. Does the shopper care about deals and promotions?

5. If yes, how does the shopper come to know about offers and promotions now? Can the delivery be improved?

6. Would a navigation mobile app that highlights promotions help? For instance, would display of promotions near the shopper’s current location help?

7. How much time does the shopper spend in the store per visit. Would he/she like to reduce the time spent there?

8. Would the shopper rather buy the stuff online?