Per our discussion today, here are some questions for our shopper interviews. Please feel free to add more.

1. Has the shopper encountered difficulty in locating products inside a store? How important is the problem?

2. What are some of the problems that the shopper faces? How could the shopping experience be better in <XYZ retail chain>?

3. Would the shopper use a mobile application that helps locate products? How often is he/she likely to use it?

4. Does the shopper care about deals and promotions?

5. If yes, how does the shopper come to know about offers and promotions now? Can the delivery be improved?

6. Would a navigation mobile app that highlights promotions help? For instance, would display of promotions near the shopper’s current location help?

7. How much time does the shopper spend in the store per visit. Would he/she like to reduce the time spent there?

8. Would the shopper rather buy the stuff online?