Last week, we visited a few grocery stores and spoke with a few shoppers about the shopping experience inside the stores. Our intention is to understand the end-user, shopper better before we meet with retail store customers.

1. Elderly couple – 60s

We approached them after noticing that they were having some difficulty locating a product. Wrong target. Neither of them had used a mobile application. They have been visiting the same store for years and did not think that they would use the service.

2. Young professional – Male – 30s

We asked him if he faces any difficulty locating products in the store and if he would find a mobile based service useful. He was all for the a retail store navigation service which would show him the products on sale. Interesting to note that he used a BlackBerry with no data plan.

3. Young professional – Female – 30s

Another potential early adopter. The lady was quite interested and very likely to use the application.