We have tweaked our canvas a bit. Changes are highlighted in Green.
1. We have come to realize that delivering ads through the store map presents some unique advantages when the app is used with the store loyalty program. Stores such as SaveOn Foods collect customer shopping behavioral information through the loyalty program. Every time the shopper checks out using the loyalty card, a list of items purchased is recorded.
We can leverage the data to show how display of an ad on ZipThru leads to a buy. Perhaps, we could charge a premium for ads that lead to a purchase. We call this “ad performance data”.
2. Another value proposition for the shopper is product reviews. Product reviews can be collected from shoppers across stores and retail chains.
We would be happy to receive feedback regarding these changes.
From the top of my head, the product reviews value proposition would be mildly at odds with your current “view” of the customer since the app is for people who know what item them want to get it quickly. Presumably they already know what they need to about the product. Alternatively if the reviews are available for the ads, that might not be good – if it has bad reviews it could reduce the impact of the ad.
Good points! Thank you for pointing that out. Interesting that reviews can have an adverse impact on ad revenue. Disable reviews for advertised products?