A. Retail stores with an existing  mobile application

After our discussions with Overwaitea, we have recognized that retail stores such as SaveOn Foods that already have existing mobile applications are unlikely to support an independent navigation mobile app for their store. Overwaitea is more interested in incorporating the navigation aspect into their existing mobile app in such a way that there is a consistent look and feel.

Based on the feedback, we think that potential customers such as Overwaitea are more likely to pay for the product, i.e. a navigation module (with indoor positioning). They were not keen on using a cloud-based ZThru service. The deliverables would then include:

1. Network deployment in the store to make it indoor positioning-enabled. This would most likely involve an installation fee.

2.Navigation module that could be integrated with the existing store-specific mobile application.A service fee could be charged per app download. This is a hypothesis that will need to be tested during further discussions with Overwaitea.

B. Retail stores without a mobile application

Retail stores that do not have an existing mobile application might be interested in retail store navigation delivered as a cloud-based service. It was Mike, Director of IT at Overwaitea, who mentioned this to us. He said that potential customers such as Home Depot and IKEA would be more likely to use a cloud-based service. For retail stores without existing mobile apps, the deliverables would be:

1. Network deployment in the store to make it indoor positioning-enabled. This would most likely involve an installation fee.

2. Retail navigation service provided to shoppers in the store through a cloud-based ZThru server. An annual service fee could be charged. Advertising would be a possible source of revenue in the long-term.