Similarities of Executive Hotel and THE SHILLA
1.Hotel Company
2.Accommodation and various Service
3.Local-based company
4.Got rewards from media
Differences of Executive Hotel and THE SHILLA
•Executive Hotel
1. Canadian Company
2. Real estate business
3. Restaurant business
4. Fourteen chains in North America
5. Marketing for Silver generation
•THE SHILLA
1. Korean Company
2. Duty free business
3. Leisure and lifestyle business
4. Prestigious and luxurious
5. Two chains in Seoul and Jeju