The social media giant we all know and love may be branching into the previously untapped field of healthcare. Facebook representatives say that the expansion is still in the planning stages, but that the corporation may stand to benefit from the industry. Analysts have noticed that users often search the site for health advice and this observation, coupled with the success of Facebook’s “organ donor status initiative” (info available at https://www.facebook.com/help/416967021677693/) have convinced executives that more health related applications may help to increase both user engagement with the site and the company’s public image. This ties in nicely with the concepts that have been discussed in class recently regarding the business model and the idea of customer segments / customer relationships. By adding this new element to the site, Facebook is increasing its potential customers by branching out to include those searching for information about health as well as those looking for a sense of community. Social networking is especially useful in fulfilling the latter requirement – users can connect instantly with others with whom they share something, which facilitates the feeling of belonging. This in turn increases both the time users spend on the site as well as how many users exist, both of which are beneficial to the company.