Category — Uncategorized

Mobile Learning and the Future

Here are two great posts from Brian Lamb and Stephen Downes

About the future and how mobile learning looks in it!


November 27, 2008   1 Comment

Assignment 1 Jitters…

I have a few questions (fears!) regarding assignment 1.

1. In our course schedule it is stated that this is due at the end of week 6, so this means Oct. 12th right?

2. If I choose to analyse an existing business venture, can I use De Coster & Butler’s paper as a guideline?

I have NO experience with business, venture analysis… just keeping up with the acronyms is a mental gymnastics for me… so please bare along with me…

3. If I choose a a venture analysis, how can I find relevant data? For example, I was interested in the Jing Project… but how can I tell who these people really are… what their business plan is… what level of completion they are at? how can I base my essay on facts rather than speculate?

I mean, I can relate this venture to many of the topics and models we have discussed thus far. More particularly, to the assessment methodology proposed in De Coster & Butler… the Cube also proposes a multifaceted approach of its own… I just want to make sure that I am on the right track here… and that I am not barking at the wrong tree!

Your feedback is greatly appreciated.



October 6, 2008   5 Comments

costco, the long tail, and exposure thory

After reading Elberse’s article and trying to make sense of both the ‘long tail’ model and the ‘theory of exposure’, I wondered if companies like Costco are actually using a hybrid approach to marketing…

Costco is known to never carry more than X number of products in store. If an item doesn’t sell, you won’t see it back on the shelf anytime soon, in fact, it probably won’t be there the next day when you decide you actually want to buy it.

On the other hand, Costco online offers many products that might be referred to as ‘niche’ products… these products often can’t be found in stores…

My question is: is Costco applying an exposure approach in-stores, and a long tail approach online then?

Makes sense to me, bulk sell as much as you can where the overhead is high, but still catch the whimsical buyer where the overhead is low…

October 5, 2008   2 Comments

The Automatic Professor Machine

A humorous comment on educational technology complete with press release, interview transcript and related products.

As an aside, if I tag (categorize) my post as “uncategorized”, is it?

September 25, 2008   4 Comments