Can man actually land on Mars? This question has been daunting humankind for years but, maybe, the better question is – can man afford to land on Mars? According to a Globe and Mail article, Nasa is in the midst of unveiling new plans for its rocket design called the “Space Launch System”. With the technology we have today and the advances in technology we are currently making, Nasa claims that this “largest, most powerful rocket built” will venture “to Mars in the 2030s.” However, while Nasa stimulates the public with the talk about this “breakthrough rocket” they manage to only gloss over the expenditures of the project: totalling $35 billion.

This cost barrier that Nasa is facing produces a prime example of Marketing and Accounting relationships that must coincide; this is mandatory to guarantee the “Space Launch System” takes flight. A synergistic environment is required internally to ensure that Nasa finds the most efficient and cost-effective way to market their plans to the government. If this environment is successfully created, Nasa’s chances of funding will be greatest. This, nonetheless, will be a difficult task given the current condition of the United State’s government.

Whatever the outcome, Nasa’s attempt to reach Mars is both expensive and bold.