Everyone knows of google’s recent success, but does everyone know why? Personally, I think the unique culture that exists within Googleplex is one of the key reasons, if not the biggest. As fellow classmate, Aaron Chan, touched upon
in “Global Top 50: The World’s Most Attractive Employer“, Google creates an environment that allows its employees to always be comfortable and sociable. The success of the employees is causally related to this environment. Who wouldn’t work well after a relaxing message or a swim in a pool with an automatic current? Some more of Google’s perks and benefits can be found here.

Should this reason signal other companies to adopt similar organizational behaviour? It depends.  The reason this strategy works so well for Google is because this environment allows the ‘creative juices’ to always be flowing. Creativity is a necessary quality for employees of an innovative company, such as Google. Because innovation is strongly valued at Googleplex, there are whiteboards beside each foosball table, air hockey table, and every other game table on campus. This allows ‘spark of the moment’ ideas to be recorded.

For each unique company, there is an environment that best suits its goals; Google found its early on, which greatly contributed to its success.